Tuesday, March 3, 2020 |
Content marketing is developing a marketing approach that involves the creation and distribution of various forms of content. This content should be relevant and valuable to the audience. The main aim of developing this form of marketing strategy is to drive traffic and improve customer engagement. Effective content marketing trends can help in developing a positive approach of customers towards the brands.
Therefore, every brand should take efforts in developing content marketing for their business. A digital marketing agency India can help you in this context.
Effective Content Marketing Trends
In this blog, we are going to discuss the top ten content marketing trends that you should follow in 2020 to yield optimum benefits for your business.
Personalized Content
One of the effective content marketing trends that are expected to continue its popularity in 2020 is the use of personalized content. The modern consumer prefers highly personalized forms of content marketing experience rather than a generalized one. Therefore, you must take the customer’s needs and preferences into consideration while developing your marketing strategies. Messages that are authentic, informational and customized hold more value to your audience.
These messages also provide them with required guidance and help them to make an informed decision. Many marketers also admitted that developing personalized content marketing strategies helps in improving customer experience. Further they also help in developing brand loyalty and generating a higher return on investment (ROI). Email marketing is one of the most personalized forms of content marketing. This is closely followed by the business website, in-person marketing, digital advertising mobile, and other web applications.
Video Content and Podcast
Another of the content marketing trends that will be in demand in 2020 is the use of video content and podcasts. When you think of using content in terms of marketing, it not only implies the use of textual contents only. It also involves the use of various forms of media such as images, videos, podcasts, etc. Video content is an effective way to grab the attention of your audience. They are also effective in improving customer engagement. In today’s fast-paced life, millennials prefer video content over textual ones. Since, they constituted the majority of your buyers, you need to keep this fact in min. Even reports suggest that at least 85% of millennial has bought a product after watching a video.
Podcasts, on the other hand, have grown in terms of popularity in recent years. However, you should not create a podcast just for the sake of it. Rather than creating haphazard podcast content, you should put the same amount of effort into it that you do for other forms of content marketing. While many brands create podcasts covering a wide range of topics, you may focus on only one. This will help to establish your brand’s credibility in your field of expertise. In the end, it all comes down to your business needs.
Data-driven content
While creating content, you should focus not only on creativity but also on various data related to the same. One of the trends that have been gaining momentum since last year in terms of content marketing is data-driven content. But what role does data play in terms of your content marketing strategy? Data will help you understand the effectiveness of your content in terms of connecting to your audience.
In this regard, you can maintain a record of your web traffic, customer engagement, and business conversions. Then, all you have to do is follow the data. Based on the analytics record, you can determine what type of content has received higher engagement. Based on that you can focus on developing similar content. It will do you good if you review the analytics report every month before formulating your marketing strategies.
Voice search content
Voice and image searches are expected to comprise at least half of all online searches by the year 2020. Therefore, as a part of determining content marketing strategy, brands should focus on voice searches using smart devices. Understanding how your consumer can use this form of digital searches will help brands to create more effective headlines. They can also use specific long-tail keywords throughout the content.
Additionally, you can collect information regarding the queries your audience is making on voice searches. This will further help you in understanding the type of content they are seeking. Based on this information, you can modify your existing content for voice-based SEO. You can also apply the same for your future content.
User-Generated Content (UGC)
User-generated content or UGC is the type of content that the end-users i.e. your consumers create. These are either in the form of blogs, testimonials, reviews, images or videos regarding your products. They publish the same on various social media platforms. However, they do so without charging any fees. In other words, they are the unpaid contributors who promote your brand. To improve customer engagement, you can also encourage your customers to share such posts. It has been found, that potential customers rely a great deal on such content to make their buying decisions.
Topic-focused content
Another of the crucial content marketing trends is to create multiple posts on a particular topic. This will help to cover a wide range of topics that falls under the category of a single topic. These forms of posts will help in establishing your expertise in a specific field. Eventually, it will help in spreading brand awareness. As a result, you can successfully establish your authority in the said field.
Quality over quantity
Longer content helps in improving organic traffic. However, the same cannot be applied for all forms of the buyer. It ultimately depends on the topic on which you are creating the content. Among the list of content marketing trends, the ideal length of the content is an important one. It has been noticed that the quality of the content matters more than the quantity. If you feel that more words will be required to describe your content, then you can opt for the same. On the other hand, if you can use short content to describe the topic, it is also perfectly acceptable.
It is important to publish fresh content consistently. However, it is equally important to maintain the quality of the same. You might have an audience who prefer textual content. However, if the content fails to satisfy the audience, its effects will be reflected in your search rankings as well.
Visuals
Visuals are one of the important content marketing trends in your digital marketing strategy. Along with the length of the content, marketers put a lot of emphasis on creating visually appealing content for their audience. As a result, marketers usually go for longer content when it comes to blogs and uses short content for social media. To make the contents engaging and visually attractive they also use images, charts, tables, infographics. These elements are used both in between their blog content and with their social media posts. You also should take proper care of not to overwhelm your audience with too much information. You must remember that your consumers’ news feeds on various social media platforms are flooded with numerous messages. Therefore, your content should not only stand out among them but make a strong impression.
Optimizing contents
As there are various social media platforms, creating content specifically for each platform can seem like a very hard job. Hence, optimizing your content is one of the critical content marketing trends that you should follow in 2020. To make the most of this trend, you can share the same content on every social media platform. However, you should tweak them a little before sharing. This is to ensure that your followers should not view the same content twice.
Conversational Content
Conversational contents are critical in improving your engagement with your audience. This will help learn about your customers’ preferences, needs, etc. And they will need not fill any form for the same.
To make the most of this trend, you can install tools that would aid in conversing with your customers in real-time. You can do the same either in person or via a chatbot. In this regard, you can create scripts including vital information regarding your brands for your chatbot. This will help it to pull the phrases while interacting with your audience.
Additionally, you also need to ensure that your chatbot should include a strong library of data, content, information. This will come handy when conversing with your website visitors or your customers. Irrespective of the type of information, your audience is seeking; your chatbot tool should be able to find the same on your site easily. This requires proper organization and tagging of your content for the sole purpose of proper delivery. You should also track the future improvement in this field to continue to experience the benefits of this tool.
All the above-mentioned content marketing trends are vital in formulating your digital marketing strategy. You should consider them while determining how to spread brand awareness, create a positive impression and engage your audience with your brand. To develop the right marketing strategy for your business you can take help of agencies that offer content marketing services India.