Wednesday, January 20, 2016 |
There are many confusions regarding the necessity of a Responsive Web Design. There are very few users of the internet who are limited to computers, be it desktops or laptops. In fact, there are very few of them who use only one device to connect with the internet. Most users browse online through multiple devices. It can be through smartphones, computers or tablets. Whatever be the device of their choice, they want seamless connectivity across the board. For example, a user can turn to their smartphone in the middle of a task they are doing on their tablet.
Benefits of Responsive Web Design
It is the prerogative of the website designers to ensure that users have this kind of freedom to choose their device at any point. Websites that do not match up to this quality will soon begin to fade out. Users will not take it kindly when their online experience suffers simply because they are using different devices to check in. A website should respond to the device of the user and attune services accordingly. This is done by responsive web design, a must-have in the web designing scenario these days.
It is not just the users who are gunning for responsive web design. There are so many other factors that work in this regard. For example, Google awards brownie points to websites which pass this crucial litmus test. You need a responsive web design for Google to index your website across searches conducted through mobile devices or computers. Because a responsive web format ensures a common URL across the board, Google finds it easier to index your site. In the absence of this convenience, Google may give your competitors a distinct edge over your website.
In fact, this type of website designing is the norm today, commonly bracketed among best practices. As a website owner, you have a win-win situation on your hands. You don’t just have a satisfied customer base browsing through your website on multiple devices. You also save yourself the cost and effort of conducting separate search engine optimization (SEO) campaigns for mobile devices and computers. A single URL across formats mobile and otherwise will help you create SEO campaigns irrespective of which device it caters to. This is the exact coin of advantage that Google likes as well from the other side!
You need a competent team of web designers like we have at Complete Web Graphics to handle your website’s responsive format. Get in touch with our team today and give your website the advantage of responsive web designing.