THE CWG BLOG

Shopping Cart Abandonment: 10 Evidence-Based Ways to Reduce it for Your Ecommerce Store

Friday, June 7, 2019  |

Shopping cart abandonment

Do your visitors leave your site without completing purchasing process?

If so, you are not alone.

Averagely, the shopping cart abandonment rate is 69.23% as Baymard Institute has reported. And, Listark says only 2 out of every 10 customers skip without completing the checkout process.

You’ve to take preventive steps now to bring down your cart abandoning rate. However, it may not be as easy as pie. You may need to give efforts and time before you reap rewards. But, it worths your attention.

Here’re some tips to help you reduce the abandonment and make more sales.

Tips to Reduce Shopping Cart Abandonment

Create Reliable Transaction Forms

The transaction form is a vital part of a sales process. Prospective customers will write their banking and personal info on it. Therefore, it should look reliable. As such, it becomes more than just a contact info form. There are certain ways to win the trust of your prospective customers with the form. Find out how.

How to create a reliable transaction form?

Establish trust among your audience with your transaction form. Not to mention, make sure it is secure. As they’re going to give you their hard-earned money, ensuring them with safe eCommerce solutions is your duty. You can create a secure transaction form by:

  • Having a valid SSL certificate.
  • Placing renowned security logos such as GeoTrust, VeriSign Secured, and others.
  • Place the logo where it is easily noticeable.

Find out Funnel Leaks

Knowing your visitors’ behavior can help you reduce shopping cart abandonment. Open your Google Analytics. Consider conversion routes and visitors flow.

These two analytics will show you the loopholes of your product pages. Furthermore, you can know where your traffic is flaking out. Accordingly, you can work more on the pages where your traffic is going down.

Tell Visually Appealing Stories

Your customers can’t test the product before buying. Therefore, most of the shoppers skip buying if the product’s image is not clear. The images of the products should be of high resolutions. It’s only then it can tell its story appealingly.

How Can You Increase Conversions with Product Images?
  • Upload high-resolution product images
  • Show that people are using the product
  • Regardless of your industry, show pictures that tell how it can benefit them
  • Take photos of the product from different angles and upload them
  • Include videos about the product

Make Shop to Cart Navigation Easy

Easy shop to cart navigation can boost your traffic engagement. When it’s so, they’re likely to get converted. It is one of the effective shopping cart abandonment solutions that any good eCommerce store will adopt.

How Can You Make Navigation Easy to Reduce Shopping Cart Abandonment?
  • Check the user flow report. Determine the drop off areas. Resolve them.
  • Enhance your customers’ shopping experience. Make sure that they’re not hitting the back button after going halfway of the checking out process.
  • Place the cart on all the pages. By doing so, you’ll make it easy for the customer to complete the shopping whenever he or she wishes.

Strengthen Your Email Marketing Strategy

Does your recent prospective customer leave without buying at the last moment? No worries. You still have a chance. Now, you’ve got his or her email. Turn on autoresponder email series. It will remind them about the products left in their cart. As a result, they may again feel the urge to buy it. To turn such visitors into customers, making a robust email marketing strategy is equally important.

How Can You Make an Email Strategy that Boosts Sales?
  • Create emails that remind your once-gone customers about the products they were intending to buy.
  • Inform your prospective customers about your discounts, free offering, and other such lucrative deals.
  • Always include an appealing CTA link in the email body.
  • Tell your customers about the latest trends related to your industry.

Offer Free Delivery Service

It may appear as a matter of only a few dollars to you. Even so, your traffic may not be willing to pay it. According to Forrester Research study, 40% of visitors abandon the shopping cart because the sellers aren’t offering free shipping. If you’re looking for how to fix shopping cart abandonment, consider free delivery service.

In case, you’re not able to provide free shipping services, schedule promotional periods to cover the shipping charges. Otherwise, you can offer incentives to make the customers feel valued. As such, they won’t mind paying delivery charges. Rather, they’ll count it as a good deal.

Include Multiple Payment Options

comScore study reported that 56% of shoppers prefer to buy from stores offering various payment options. Your offered payment options may not match the taste of your visitors. So, give them many choices to play safe. Actually, it is a vital factor to design an ecommerce site. For instance, include American Express, PayPal, MasterCard, Visa, and the list goes on.

Give Money-Back Guarantee on Returned Items

Doubts can affect your sales badly. The quicker you overcome the doubts, the faster the shopping cart abandonment rate will fall. Therefore, to win over the doubts of your customers, give them full-proof money-back guarantee. With the straight away money-back guarantee, you can shape decisions of the visitors on your side.

Make a separate page for your Return Policy. However, don’t complicate it by merging with Terms and Conditions page. Check out whether it’s clearly visible. Place it at the centre of your checkout process. These steps will take away doubts from the prospects’ minds.

Allow Guest Checkout

Always creating account before buying is monotonous. It can bounce your customers. Asking your customers to give all the details to just create an account is time-consuming and full of efforts. As such, he or she may pick another store that is allowing them to buy as a guest.

Enable guest checkout to overcome the obstacle of sign-in. Rather, give them the option of sign up later after making a purchase.

Optimize Loading Speed of Your Page

One-second delay in your page loading can drop your conversion rate by 7%. Therefore, optimize your checkout page to prevent customers from waiting. If the checkout page loads slowly, the impatient customers will go away.

How Can You Optimize Your Pages?
  • Fix poorly implemented tags
  • Compress the size of your images
  • Restrict the use of ad network monitoring
  • Use search-friendly URLs
  • Write Alt tags for the used images

And there are lot of other ways to grow your sales with result-driven On-page SEO tricks. Once your ecommerce pages are fully optimized, the loading times will decrease eventually.

The Bottom Line

Well, there can be many other reasons as to why the visitors are abandoning shopping cart. However, you can get positive results by making your site easy-to-navigate, secure, and efficient. Implement all the tips discussed above. If you’re in search of a reputed eCommerce development company in India to grow your sales, consider Complete Web Graphics.

Complete Web Graphics has a well-experienced and trained team to look after the different aspects of eCommerce development. Visit us to get in touch with our professional eCommerce developers.

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