Thursday, May 26, 2016 |
Do you have the Right Mobile Marketing Strategy in place? If not you must, because Mobile Marketing is the future. If still you have any doubts just consider the following Facts and figures of Mobile Marketing.
Mobile Marketing Facts:
Studies show that by the year 2020 all the internet devices desktop computers, Lap tops, Smart Phones, Tablets, and mobile devices will be Mobile based devices. This would mean that the trend would shift to devices which use the Internet of Things (IOT) like Smart Televisions, refrigerators etc would all be built using this technology. Another significant in technology would be is the use of input devices. The keyboard as a major input device is steadily making way for use of voice searches. A major indication of this could be obtained from the fact that the number of voice searches made on Google in 2014 had doubled in 2015 and steadily growing now. So for the super busy professional of the future multi tasking would be of utmost importance and thus for him or her use of voice commands would be the only alternative rather having to key in the commands. With the future changing fast you need to have the right strategies in place for the future. We at Complete Web Graphics (CWG) being a leading Mobile Application Development Company based in Kolkata in this blog would try to make you aware of the future of Mobile Marketing.
Mobile Marketing Changes in Content Creation Trends:
With the technologies changing fast experts are of the opinion that the content for Mobiles will change too. Here are the following ways in which that would happen:
Curate
Monetize
Distribute
Host
Create
It is noted that though Facebook and Twitter are not necessarily platforms for news, yet many people catch up on news through them. This is strategically done by these social media platforms so that more content is followed on these platforms. They basically curate news items for people to check them. They distribute them too for more interest is generated using them and thus brings in more engagement on these platforms. In fact they have now started something which is called “Instant Articles”, which helps to host these items and also monetize them. This would give you some you some idea about how the content needs to be created in future.
Importance of Mobile Apps as a Tool for Mobile Marketing:
An interesting statistic is that 44% of the time the average user spends on digital marketing forum is through mobile apps. This includes the time spent on Desk Top, Lap Top Computers, and mobile web usages. So this staggering figure is in itself shows the paramount role of Mobile Apps in Mobile Marketing. In spite of this the challenges of Mobile apps are always there. This is evident from the fact that only one-fourth of the mobile apps downloaded are used. What’s more significant is that one – fourth of the Mobile Apps downloaded are never used again.
So though the Mobile Apps are the key to the digital marketing for the future it is evident that you must have the right ones for them to be effective. We at Complete Web Graphics (CWG) being the leader of Web Development Companies in Kolkata, cam help you do so. So for further information about Mobile App development in Complete Web Graphics.