THE CWG BLOG

Why You Need EBook to Accelerate Your ROI

Friday, March 1, 2019  |

Ebook Marketing

Ebook! There’s hardly anyone who hasn’t heard about it.

Indeed, it has become a key element to generate leads. You can regard it as a permanent game in the publishing industry. Ebooks are not a trend that will fade with the passage of time. Writing an ebook is easy. And, getting it is even easier. If you’re confused about whether you should adopt ebook marketing, then this blog is for you. But, before we dig into the benefits of ebook, let’s see what it actually is.

What is Ebook?

Any book in digital format is known as Ebook. You can download it from PC, smartphone, tablet, and other reading devices. Generally, ebooks have graphics, images, and numbered pages.

Why Ebook Marketing is Important for Your Business?

Without further ado, we’ll jump into the reasons that make ebook marketing an integral part of brand promotion strategy. So, are you ready to check it out?

  • Generates Quality Leads: Ebooks enhances the leads’ quality and volume. How? A well-written ebook arouses interest in the readers about you. As a result, they won’t think twice before giving their contact info to you. Moreover, make the ebook smarter by telling your readers how your offerings can solve their issues.
  • Adds to Your Credibility: The competition at digital landscape is becoming tougher day by day. In such a situation, uploading more ebooks will make you stand out from your competitors. You’ve to carry out extensive research to write more ebooks. This, in turn, will help you to become an expert in the niche.
  • Promises Huge ROI: Don’t you know from where to start? Consider ebook template. Once you upload them on your website, it will go on driving traffic. Unlike other content marketing tactics, ebook marketing ensures lasting results.
  • Promotes Your Brand: Your readers won’t mind spending time to read your 10-20pages ebook. But, the topic has to be engaging. This engagement gives you the excellent chance of conveying your brand message to them. In this way, you can promote your brand.
  • Engages Your Targeted Audience: Ebooks give you the opportunity to start interacting with your audience. Use their contact info to kick start your email marketing campaign. Topics you can focus on while writing ebooks are interviewing your customers, creating a survey, facing a challenge and how to solve it.
  • Gives Scalable Results: Remember to include CTA buttons in your ebooks. Also, make sure that your ebooks have separate landing pages. It will enable you to know how your ebook marketing is impacting your business. Though ROI generated from content marketing is hard to find out, yet this will worth your consideration.

Creating an ebook is easy. However, the attention span of people is very short. So, make the pages of your ebook eye-catching by including lots of great images. Also, try to write fewer lines in every page.

What Types of Ebooks People Love to Read Most?

These 5 types of ebooks are doing great to attract traffic.

  • Philosophical
  • How-to Guide
  • Interview
  • Round-up
  • Case Study

What Specs Should You Follow While Creating Ebooks?

Follow these short and easy tips to write a professional yet friendly ebook.

  • Never make any mistakes regarding your grammar and spelling.
  • Try to limit the words to 2000.
  • Use a catchy title
  • Make it useful and engaging.
  • Define your book’s purpose in a short glossary web page.

If you need any help regarding ebook marketing, feel free to contact us. Visit us at www.completewebgraphics.com to discuss your needs.

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