Effect of AMP on SEO and How to Implement It for Your Benefit

Friday, February 22, 2019  |


You surely want a website that loads quickly on mobiles. Just optimizing the pages for mobile users may not make your website load fast.

So, what should you do?

May be time has come when you should pay attention to AMP or Accelerated Mobile Pages.

Kissmetrics’s recent study shows that near about 40% of people skip if a website’s loading time is more than 3seconds. In 2015, Google declared Accelerated Mobile Page to be an important ranking factor. Now the question is, ‘What is Accelerated Mobile Page?’

Accelerated Mobile Page or AMP: An Overview

Accelerated Mobile Page or AMP is an open-source standard of coding for the websites that publish content. Its use speeds up the loading time of websites on mobiles. Precisely said, it makes the websites mobile responsive.

Earlier, it was used only to enhance the user experience. Recently, Google has started to support it. This has made the online entrepreneurs to consider it too.

Importance of AMP in SEO

Are you happy with your website’s loading speed?

If you’re not, optimize your website for a mobile version. Site optimization with AMP will help you to improve user experience. You can enjoy the following SEO benefits by using it.

  • Increases Online Visibility: Accelerated Mobile Pages content appear quickly on Google News Carousels. Google notices such content easily. As a result, your website is likely to get higher ranks in SERPs. Consequently, its visibility increases.
  • Makes Website Load Fast: Loading time is crucial for SERP position. Mind it, no user is going to sit with his smartphone to access your site for more than 6seconds. Therefore, make sure that your website is taking only 1-2seconds to load. It is possible when you’re using
  • Decreases Bounce Rate: It also diminishes the overall bounce rate. Search engines easily approve the sites with low bounce rate. This means when you’ve low bounce rate, your website will get noticed immediately. It, in turn, will boost your traffic flow.

AMP Vs. Non-AMP Mobile Browsing

Unlike non-AMP pages, AMP pages simplify user experience. That being said, it avoids including lot of stuff in the site. Rather, it:

  • Emphasizes the use of CSS streamlined version
  • Doesn’t allow the use of JavaScript
  • Allows the use of only AMP’s JavaScript library. This, in turn, will increase the loading time of images.

You give priority to readability and loading speed while using AMP.

The Bottom Line

No one can deny AMP’s power. Optimization of site’s speed helps you to meet Google’s expectation. However, you may face many issues while using it like ‘Unknown Syntax Error.’ It’s better not to take any risk. Rather, go for hiring an expert who knows well how to implement it for your benefit.

You can consider contacting our team for the same. We’ve an experienced team to take your website to #1 position of SERPs. Click on to get in touch with us.

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