THE CWG BLOG

8 Best Ways to Design Your UI for Better Conversion

Monday, January 4, 2021  |

UI Design

A website is much more than a collection of pages connected together. It’s your online identity that conveys how good or bad you are. Just like your physical presence, you need to make your virtual identity presentable enough to get users’ attention. Solely because of the fact that you cannot speak with your users verbally, your website becomes the only option for interacting with the audience. So, it becomes extremely important to create the most satisfying experience for your users.

As the website interface plays a pivotal role in creating the first impression, you need to focus on improving the user interface (UI) of your website first. An experienced web design company India can also help you in this regard. And we are here to provide you with 8 UI design tips that would assist you in coming up with a more attractive and engaging website.

How to Design the Best Website UI?

UI design becomes vital since it decides how users interact with your website. Thus, UI also becomes responsible for the user experience, which is extremely valuable for your business growth. So, let’s move to the part where we’ll discuss every little detail of how you can improve the UI of your site. These tips have been gathered after talking to the best UI designers of our team and some industry leaders.

Know Your Users

Creating a good UI starts with knowing your users because, without enough knowledge about your users, you cannot decide what kind of interface they’d prefer! This means not only do you need to access the analytics and demographics of the potential users, but you also need to understand their requirements and the obstacles that are interrupting them from achieving the goals.

In order to know your users, you need to be very careful with gathering the stats and analyzing them because a good analysis does not mean going through the figures and data; it means taking to the users face to face, monitoring how their experience is with your product/service, etc. Rather than finding what they want, you need to detect what they need and what their end goal is.

With all these data, you can eventually sum up a design and interface (with the right pieces of content) that could serve the right purpose.

Keep It Easy and Simple

The design you are putting on your website should be easy to use and should not involve much learning. The end goal of every website owner should be providing a design that their users can easily understand without putting in a lot of effort. The less effort users need to put in your website, the better chance you have to have them converted into a customer. With a simplistic interface and to-the-point information, you can achieve that goal successfully while showing detailed data only when required. You need to remember one important thing: do not overflow information and make your users confused.

UI designers can implement this tactic by keeping all the advanced and complex elements as far away as possible from the users without removing them completely. This would help your website stay clutter-free and relevant at the same time. Your duty is to make users happy and stress-free, and a simple interface is something that would really come in handy. An experienced web design company understands the significance of easy & simple website design to improve conversion. They can help in implementing appropriate design for your website.

Focus on the Interaction of the Interface

Interaction is one of the primary factors for the success of a design. And that is the very reason why you should let your users know how to interact with your site in the best way possible. A design has various ways to be interacted, which include the use of traditional devices like mouse, keyboards, and/or touchscreen devices, which are the current sensation.

While designing the user interface of your site, it’s your responsibility to define how your users can interact with the design. The expert professionals at web design company India consider both aspects of the interaction properly in order to succeed. Creating interaction with a design can be tricky but manageable in two ways:

Direct Interaction

Direct interactive elements are clicking/tapping on menu, card, button, or dragging components on the screen. So, every interaction that keeps you directly in touch with the elements of the design is direct interaction.

Indirect Interaction

Indirect interaction denotes handling the design elements with an indirect approach like keyboard shortcuts or filling a form.

Be Vocal on Your Interface

VUI (Voice User Interface) is the latest trend in the market along with the growing technological inventions and advancements. At the moment, voice search and voice assistants are the new buzz in the town, which is the reason why companies and organizations are focusing on including voice assistants on their website interface as well! With Google Assistant, Siri, Alexa, and some more voice assistant integrated into the website, the website owners are aiming at providing the best possible user experience possible.

While the goal of using voice assistants is to sound as humanly as possible, there are a few points to be considered by the designers while designing a voice interface:

  • Voice interfaces should be equipped to understand multiple styles of communication since the way of speaking and writing is different from each other.
  • Avoid asking unnecessary and silly questions, and ensure the users don’t get a confusing response.
  • Before, during, and after the interaction, a suitable visual indication is much needed.
  • Keep the voice slow, steady, clear, and comforting in order to let people understand.

Correct Mistakes

Users are bound to make mistakes because mistakes are quite natural when they are dealing with an interface they have not encountered before. It is your responsibility to anticipate those mistakes beforehandand let them know about theirmistake. Being a designer, you should be able to foretell the mistakes that can happen during the interaction, and you should also ensure that you are giving users a scope to fix the error they have made unknowingly. There are some common types of slip-ups that may take place. Here are some ways to identify those errors:

  • Checking if any incorrect data is filled in the forms, and informing users regarding the error.
  • Mandatory data is obtained before proceeding to the next phase.
  • Showing notification alert if users close the tab in the middle of an important task.

 Set Expectations

Believe it or not, users don’t like to be surprised. So, you need to ensure the fact that your UI is working well with the expectation of the users. An interaction can cause many effects: clicking a button may lead to a purchase, making a call, sending an email, subscribing to a newsletter, and whatnot! And it’s very unlikely that users would agree with doing each of these actions or anyone for that matter.

If users do not have any idea about the consequence of an action, they will likely end up not doing it! So, you need to make sure that you are informing the users regarding the result of every action they take.

Here are some tips to set the expectation right with design:

  • Highlighting button that resembles an action.
  • Using icons for actions that everyone identifies, such as a trash (or bin) for deletion, pencil for edit, magnifying glass for search.
  • Using colors that symbolize certain actions. For instance, red for caution and green for proceeding.

And here are some tips to set the expectation right with content:

  • A clear text on the button.
  • Providing warnings and requesting confirmation.
  • Offering encouraging copies in void spaces.

Fast Feedback

Letting users know if anything has gone wrong is similarly important as it is to provide the right information in the first place. If you keep your users guessing what went wrong while you’re showing a spinning round-shaped icon, they’ll feel irritated! Online users are open to receiving rectification for the mistakes they have done. So, you need to be straightforward and inform them right away what went wrong. Also, you may provide them with the information that would help them in setting things right from thereon.

Providing feedback is one major part of an interactive design that cannot be ignored. A little delay in sending feedback for an action may lead your interaction to suffer, thereby, having your conversion rate going lower. Following are the ways how you can provide feedback to your users:

  • Animation in response to users’ actions.
  • A progress bar to indicate the time a user needs to wait before going next.
  • Alert for informing users about any misinformation or wrong input.

Content and Element Personalization

If a website has a wide range of audience base with different physical capacities and multiple age groups, some personalization of content and design elements needs to be there to offer an optimal user experience. Instead of forcing a user to access the content the way you show, you may allow them to change the theme to dark, increase/decrease font size, enable/disable screen reading, etc.

In case a visually or audibly impaired person visits your site, it would help them grasp the matter of your website. Moreover, with all those personalization, users would feel having control and authority in terms of interaction, which will surely go in your favor.

Make Your UI Right to Get More Conversion

Design plays a key role in conversion. So, you need to focus on your UI to get the maximum conversion rate possible. Following the above 8 tricks would help you improve your website’s user interface. Consult an experienced web design company India that can help you in this regard so that you can enjoy a better grip on conversion and sales.

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