Video Marketing: The Strategies, Trends, Benefits & Importance in Online Marketing

Monday, August 6, 2018  |


Basically Video Marketing means promoting your business through videos. Video marketing plays an important role in Digital Marketing. Today the demand of video marketing is growing. Most digital marketers use video contents for promoting their websites. Through videos you can reach your target audience and collect lead for your business. Videos play a big role in content marketing as it is a part of content. If the content of video is solid you can reach your audience fast and capture leads for your business.

According to Hubspot you can create 12 types of videos that can help to boost site traffic and grow your business and is going to be upcoming video marketing trends:

  • Demo Videos
  • Brand Videos
  • Event Videos
  • Expert Interviews
  • Educational or How-To Videos
  • Explainer Videos
  • Animated Videos
  • Case Study and Customer Testimonial Videos
  • Live Videos
  • 360-Degree & Virtual Reality Videos
  • Augmented Reality Videos
  • Personalized Messages

Each video plays different role in promoting the brand awareness. For example, Brand Videos tell audiences about your brand, Customer Testimonial Videos can show how satisfied customers are after using that product; Live Videos can be of different types like – training, any interviews about any news etc.

How to Develop a Solid Video Marketing Campaign?

Developing a video marketing campaign is most often accomplished by conducting market research, Competitive analysis and gathering target market insights. Once you collect this information you can determine and shape your strategy. Following these steps can help you to develop a video:

  • Find Target Audience
  • Set your Goal
  • Make Video Live
  • Schedule a Publishing Timeline
  • Put your Budget
  • Collect Creative Requirements
  • Continue with Success

Video Marketing Strategy to Promote your Business

But before you start you have to make a perfect strategy to run video marketing campaigns. To develop a video marketing strategy, you’ll need to:

  • Allocate your Resources: For making a video you need decent equipment, good editing software, and a video marketing team to create it.
  • Tell your Stories: Storytelling about your brand/product plays a vital role in video marketing. People love stories and if it is shown as a video content it can improve your business and generates leads to your site. Try to make your story emotional, but not depressing.
  • Engage with your Audience: You must engage your audience. To do so make sure your content of the video is high and rich. If your content draws attention of your audiences to your site, it will be a great step towards video marketing.
  • Keep it Short: Though there are few recommendations but there’s no such length for marketing videos. The shorter your video is, the better it will be. While editing, cut every unnecessary part of your videos. Try to provide always the best part to engage your audience.
  • Publish the right Content: Try to publish wide videos – embedded in your website, uploaded to YouTube, and on all other social media channels. It is one of the right steps towards promotion.
  • Analyze your Performance: Track metrics and stats to determine which video is giving the best performance. You can apply a demo of A/B Testing for your video marketing campaigns to analyze its performance.

Video Marketing Surveys and Reports:

Here we try to provide few survey reports and analytics regarding video marketing that give you an idea and concepts about it. All these surveys are based on Research Institutes and Market Researches.

  • More than 80% of web traffic is generated through video marketing.
  • Adding a video to e-mail marketing can boost CTR by 200-300%.
  • In landing pages adding embedded videos can increase conversion rates by 80%.
  • 90% of customers say that product videos actually help them to make purchase.
  • According to YouTube, mobile-video consumptions are growing by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • Video ads can generate more than 75% lead in online marketing.
  • 59% of company decision makers prefer to watch a video rather than to read a blog or article.

What are the Benefits of Video Marketing?

  • Search Engine Optimization is an important part of Video marketing and video plays a vital role in SEO. A Video is a type of content that has the capacity to generate leads instantly.
  • Video helps to boost conversion rates, which is a positive sign for your website. If the site’s performance is good, it is likely to generate more ROI.
  • As Video is easily accessible, it is a great way to start any online marketing project. Making a video is easy rather than any other content. Visual moving things attract the eyes and if it is interesting, that will generate leads from the scratch.
  • Video is a cost-effective option that has huge capability to drive traffic. As such, most of the online marketers do prefer video marketing as compared to other online marketing techniques.
  • Video Marketing is the “Future of Content Marketing”. So, try hiring a professional to create your video, which is always the best way to go.
  • Video content helps to create your Brand awareness. Customers have a higher chance of making a purchase from a company that has video content on their site.
  • Video marketing is an effective way to boost your site’s traffic. Audience is more likely to share the video with other similar minded people who will enjoy the video and share it as well.
  • Video content performs well on all devices – Mobile, Laptop, Desktop, Tablet etc.
  • Video marketing can help to strengthen your Brand message. Remember, content is the key of your business. If you somehow manage to post your content to attract your customers, you can actually promote your brand.
  • Video content is a great tool for any company or product when done properly and successfully. Generally, a video gains a large amount of views over a certain amount of time that can be considered to have gone viral. Specific rule is that a video needs to gain over 5 million views in a 2-3 week period.

People are always looking for web content especially videos whether it is in the YouTube, Vimeo, Facebook or even in Instagram. The demand of video is growing day by day and right now there are 1 Billion unique YouTube monthly users are available and it is expected to increase more in the near future.

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nagesh lingayat
nagesh lingayat

Nice blog! Thanks for sharing it.

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